What is it? The idea for Fridge Friend came out of a recent brainstorm we did with the folks at Paradigm Hub. It combines a refrigerator that senses when food is starting to go off, and an app that tells you when and how to use that food before it spoils.
What makes it susty? Customised for your shopping habits, the fridge would be filled with modular compartments for different kinds of food—fruit, veg, meat, dairy, eggs—each fitted with industrial food safety technology, scaled down for consumer use. Using a colour signal to tell you when items are starting to turn (rather than just relying on often inaccurate sell-by dates) the Fridge Friend could significantly reduce food spoilage, a major source of household waste. By optimising the temperature of each compartment for its specific food type, energy and money would be saved along with food.
What makes it sexy? The fridge itself would compete with Smeg on looks (who knows, maybe Smeg could make it). The accompanying app would notify you anywhere, most helpfully at the grocery store, of items in danger of spoiling. Recipe suggestions including those items might encourage a little more creativity in the kitchen.
My verdict: Neither the idea nor the name are totally original (see here and here), but this goes further than the current app-centric thinking out there. We loved the new take on the fridge itself—an essential, overlooked and energy-guzzling appliance that hasn’t seen any real innovation in decades.