The Marketing Society hosted a breakfast in London to tackle a problem near and dear to this blog’s heart. How do you reach beyond the niche, avoid the wind farm and polar bear clichés, and make sustainability sexy?
Sixty marketers blended their sharp commercial savvy and genuine interest in sustainability with gusto. I jotted down the ingredients for a tasty green offering at the Marketing Society’s blog. Feel free to pass on the recipe.
Think you’d like to buy genuinely greener products, but don’t think you should have to compromise on style or functionality? You’ve come to the right place.
Sexy Or Susty lets you rate and comment on the latest green products. It’s the place to tell companies what you think of their green efforts and how they can make them better, sexier.
To find out more about us, visit the About page. Then get voting!
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