What makes it susty? First, there are the obvious benefits of a reusable water bottle: the decrease in waste and in energy needed to truck bottled water around. Beyond that, GiveMeTap operates a ‘buy and give’ model similar to Tom’s Shoes and Warby Parker. For every two bottles sold, one person in Africa gets a clean and safe supply of water for life through the building of boreholes and wells.
What makes it sexy? Sure, there are a variety of sizes, colours and caps. But what’s really interesting is what GiveMeTap has done to remove a major barrier to drinking tap on the go. It has recruited a network of cafes that promise to provide visitors with free tap water on request—no purchase necessary, no questions asked. An app helps you find the nearest source.
My verdict: As I’ve said before, I’m no fan of bottled water. So anything that makes tap more appealing gets a big thumbs up from me. By going beyond the bottle to provide a service that connects consumers to retailers to people in need, GiveMeTap is gushing appeal.