What makes it susty? Much like its Swedish cousin H&M, IKEA could be considered fast fashion for your home. Something so mass produced is hard to feel attached to, and all too easy to get rid of. Enter Superfront, a stylish way to extend the life of old furniture that might otherwise be destined for the dump.
What makes it sexy? It’s an affordable way of making your affordable furniture a little more unique. No stranger to IKEA, I love the idea of giving my Bestå a more stylish and customised facelift. Their colours, patterns and little details can be mixed to make all sorts of good-looking combinations.
My verdict: Superfront’s cool, but by no means the first to reincarnate IKEA products. They claim to be environmentally friendly because “all of our products are made in Sweden”, but look a little closer and some come from China and India. And can’t they tell us more about how it’s made? Virgin or waste wood? Synthetic or natural resins? Non-toxic finishes?