Gru Grococo chocolate

What is it? A joint venture between London chocolatier Rococo and The Grenada Chocolate Company, this limited-edition chocolate bar is 66% Grenadian Trinitario cocoa.

What makes it susty? The organic chocolate was grown by a co-operative of Grenadian peasant farmers and processed at a nearby solar-powered micro-factory. It was then transported from the Caribbean to the UK in a solar- and wind-powered cool room aboard a wooden sailing ship with no engines. The manufacturers claim its price reflects the true environmental cost of the cocoa, and all profits from its sale go to the farmers.

What makes it sexy? This is “handpressed, single-estate, vanilla-free, vintage rootstock, grown-with-a-windward aspect” artisanal chocolate. In other words, posh.

My verdict: I’m tempted to call it Sexy because it smells suspiciously like a PR stunt. But I’m sufficiently assured of its carbon neutrality and its fair trading practices. That said, at £12.95 ($21) per bar, it will do little to convince people that green needn’t be the preserve of the wealthy. I’ll stick to Green & Black’s, thanks.

I’m going to call it SUSTY

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2 Responses to “Gru Grococo chocolate”

  1. Chantal Coady May 28, 2012 at 7:47 am #


    Just to clarify, this bar of chocolate’s price reflects the true cost of making the chocolate and growing the cocoa in a sustainable fashion, the shipping by sea was the “icing on the cake” and long held dream of Mott Green, founder of Grenada Chocolate Co to square the circle on the last leg of journey from Grenada. Whether you prefer to save your money and eat G&B is your choice, but consumers need to be aware that there is a real price to pay for cheap “slave” grown cocoa – the price may be no cocoa in a decade.
    I promise this is no cynical PR stunt, we are just trying to get a very serious message across to insouciant chocolate munchers!
    All of the profits go back to the co-operative in Grenada and the chocolate is truly delicious.
    We all need to be thinking of chocolate more like a bottle of wine, worth paying a few quid more for sometimes!
    Thanks for the review.
    Very best wishes to you all

  2. David Weil August 12, 2013 at 9:18 am #

    Grococo is the future of things to come – an earth-friendly, sexy and susty chocolate, in my humble opinion.

    Gru Grococo teasingly delivers a varitable explosion of Spice Island treats that begin as soon as you unwrap it – this is gold… an instant bouquet and flavours to match which only a handsome bean like Trinitario can offer when nurtured in this way. And how clever to double the enjoyment exploring its virtue at 66%.

    Of course it has been lovingly cared for from bean to bar but this chocolate takes you back in time while it melts in your mouth where you imagine the cocoa pods, the harvest and earth friendly production and ultimate sea voyage by sail – sunshine, fresh sea air and that delicate soil that turned this into fresh berries, wine and a hint of spice… natural ingredients, the way it should have always been and a smooth finish to the very end too.

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