What is it? The tea in Lipton Yellow Label comes from farms certified by Rainforest Alliance as having good conservation practices and working conditions. Though only available in Western Europe at the moment, by 2015 Lipton aims to have certified all its teas sold globally.
What makes it susty? Rainforest Alliance certified farms grow crops and manage their land sustainably. They pay a fair wage, and provide access to medical care and free education for workers’ families.
What makes it sexy? Don’t know your oolongs from your lapsang souchongs? This is the affordable, reliable standard.
My verdict: Given Lipton is the world’s best-selling brand of tea, and tea is the second most popular drink in the world after water, this will make a big impact. It’s not my favourite blend, but I did enjoy playing around with its interactive map and games while sipping a cuppa.