Making sustainability sexy

The Marketing Society hosted a breakfast in London to tackle a problem near and dear to this blog’s heart. How do you reach beyond the niche, avoid the wind farm and polar bear clichés, and make sustainability sexy?

Sixty marketers blended their sharp commercial savvy and genuine interest in sustainability with gusto. I jotted down the ingredients for a tasty green offering at the Marketing Society’s blog. Feel free to pass on the recipe.

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